About Us

Finance Equation Ltd are multi award-winning, Chartered Certified Accountants. Awarded best for bookkeeping and tax advisory by AI Global, the voice of corporate finance and Corporate Vision Magazine. We are a member firm of the Association of Chartered Certified Accountants. We serve clients throughout London and Essex.

About Our Executive Team

accountant

Aadil Butt FCCA

Aadil Butt is the CEO and founder of The Finance Equation Ltd. He is an ACCA qualified chartered certified accountant and has an MBA from the Cranfield School of Management. With over 35 years’ experience, he has a commercial and strategic focus. His background in working with property professionals, entrepreneurial start-ups and the larger owner managed businesses give him an edge in the accounting industry and he is passionate about providing an excellent professional service to his clients. He also loves playing golf, albeit very badly.

accountant

Murad Ali FCA, CMA, CFC

Murad Ali joined the Finance Equation Ltd in 2019, becoming an equity partner in June 2020. He trained at Deloitte, qualifying as a Chartered Accountant. With over 20 years experience at senior level within large international companies he brings a vast array of commercial experience to our client base. Some of his skills include Corporate Governance, Compliance Management, Performance Improvements, Budget/Forecasting/Financial Modelling, Business Planning & Cashflow Analysis. Murad is an avid and passionate cricketer, its best not to disturb him when an international cricket match is on. He is also learning to play golf.

What We Do

With over 30 years’ experience within the small and owner managed business sector we focus on delivering chartered, tax, business and personal accounting services for our clients. Our aim is to take on the management of your accounts leaving you to focus on your business. Our specialist team are qualified and you can rest assured that we will deliver a professional service.

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Tax
Accountants

Finance Equation ensures that our clients pay as little tax as legally possible. Tax is a business cost like any other, reducing it means an increase in return on investment, more cash as well as increasing the value of a business. Whether you required business or personal tax accounting, we will use our expertise to save you money.

what we do

Cloud
Accountants

We help clients streamline processes, save time, create efficiencies, set up budgets and plan growth. Lenders like clients who use cloud accounting service as this shows them that business owners take their business seriously and operate professionally.